Chủ Nhật, 21 tháng 8, 2016

Rio Olympics 2016: Global exposure as golf's Games return proves a big hit




Women's golf medal winners
Medallists Lydia Ko, Inbee Park and Shanshan Feng come from countries representing key markets for golf

Golf made a triumphant return to the Olympics at Rio following a 112-year absence and the sport's bosses are confident it has done enough to secure its Olympic status beyond the Tokyo 2020.
All events will be evaluated next year to decide whether they will be included after the next Games in Japan and, with so many top players choosing to stay away from the men's competition in Rio, there were fears golf would not survive.
But both tournaments in Brazil have been regarded as huge successes.
Inbee Park cruised to a five-shot victory over world number one Lydia Ko, but the international nature of the leaderboard provided another significant boost.

While South Korea celebrated gold, Ko thrillingly claimed silver for New Zealand with a birdie at the last to leave China's Shanshan Feng with the bronze medal.
Each medallist represents a key market for the game. Americans Stacy Lewis and Gerina Piller, Canada's Brooke Henderson and Britain's Charley Hull were also in contention.
Despite the often painfully slow pace of play, this geographical spread will undoubtedly have attracted the biggest global television audience ever to witness a women's golf tournament.
These are the metrics that matter most to the International Olympic Committee.
And gold went to one of the game's genuine superstars when Park added her precious metal to seven major titles.



Rose's victory the previous week attracted vast viewing figures in America, Stenson's Sweden and at home in the UK where 10 million people witnessed Britain's former US Open champion receiving his gold medal.
I understand the 36-year-old has been inundated with contract offers in the wake of a victory that he admitted resonated far more than his 2013 major triumph at Merion.
"It's great to showcase golf to billions of people," Khodabakhsh added. "They see how competitive golf is, that it's not just a pastime but a real high-performance sport.
"Usually women's sports take second position on TV and in the media and here we are centre stage on the same platform as the men.
"For us it is important to ignite the interest around the world. Golf is a fantastic sport - which father or mother wouldn't like to have their daughters pick up this sport now they have seen it?

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